SECONDARY/DEPARTMENT/PROGRAM LOGO DEVELOPMENT & APPROVAL PROCEDURE
A department/program that wants to develop a secondary logo must first review the development guidelines in this style guide. If they want to continue development they must contact the marketing committee with their intention to do so.
A representative of the marketing committee will contact the department/program and ensure adequate understanding of the guidelines.
During development of the new mark, the marketing committee needs to be kept apprised of the progress of the project. Suggestions will be made to provide for the most professional and standards based mark possible.
When development is complete the marketing committee will provide a green light approval to the department/program and they are free to use the logo within the guidelines of unique secondary department/program logo usage (in this style guide).
If you elect to develop a unique secondary logo consider the following:
- Why do you need a separate, program specific logo/mark that is a departure from the official SKC brand identity?
- Departments must provide an explanation of why if they want to use iconic Native American elements in their logos. Consider the uniqueness of Selish, Ktunaxa, Qlispe cultures when developing an identity.
- New marks should indicate something about the unique mission, subject, location or origin of the department/program it represents.
All logos must have a professionally designed appearance (refer to “20 important things to consider when developing a logo” at the bottom of this page). We encourage the use of local graphic design professionals and graduates of SKC Media Design program.
Follow the hierarchy of college entities - Salish Kootenai College / SKC should be presented first and largest. After all, no department, division or program would be here if SKC didn’t come first.
Reinforce SKC Branding by:
Use of official SKC Colors
Prominence of Black and Gold
Follow the hierarchy of color in the Brand Style Guide
UNIQUE SECONDARY LOGO USAGE
Once a secondary department /program logo has been successfully developed there are other guidelines to be followed to ensure the consistent presentation of Salish Kootenai College’s branding. These guidelines are an attempt to avoid potential confusion between a department/program and the College while allowing maximum exposure to both the parent and child entities.
Acceptable usages of unique secondary logos without the official SKC logo:
- Social Media profile images
- Department/Program Apparel
- Promotional products (key chains, mugs, cups, etc;)
- Academic presentation posters
- Event Joint sponsorship
Situations in which the secondary department/program logo is acceptable, but must be visually subordinate in size and location to the College logo:
- Advertising Flyers/Posters
- Signage (including banners)
- Website design
DEPARTMENTS AND PROGRAMS CURRENTLY USING THE SKC SEAL AS PART OF THEIR BRANDING
Salish Kootenai College has been a leader in Native American education for nearly 40 years. Most of this time it has existed without a comprehensive style guide. As a result there have been numerous versions of department and program marks that have been adaptations of the SKC seal. As we are transitioning the seal to a place of higher regard a transition from the use of it in department/program branding will also soon begin.
Any department that is currently using or adapting the SKC seal is asked to contact the marketing committee and begin a transition toward the use of a charging bison department/program logo.
FYI: 20 IMPORTANT THINGS TO CONSIDER WHEN DEVELOPING A LOGO
4. Sharp contrast of black (dark) and white (light)
5. The predominance of "black" (a single color or tone)
6. Natural Containment (avoid a 'strung-out' look)
7. Visual stability
8. Good memory retention (high recall)
10. Reproduces in Any size of medium
11. Stimulates visual interest (aesthetically pleasing)
12. Clarity (clean, sharp, and direct--avoid ambiguity)
13. Positive association of all elements (no incorrect or negative connotation)
14. Avoid being highly stylized or dated
15. Universal understanding (constant meaning across culture and background)
16. Understandable to children and the illiterate
17. Easily learned and easily taught
18. Appropriate for context
19. Represents precise information
20. Represent accurately