CHARGING BISON INSTITUTIONAL LOGO
Guidelines for the proper treatment and usage of the SKC Charging Bison Institutional (CBI) Logo
The Charging Bison Institutional logo was developed to exemplify the SKC tagline “Grounded in Tradition. Charging into the Future.” It can be used in all but the most official communication materials. The Charging Bison Logo can be used with or without the tagline.
The Charging Bison is our legally trademarked image and as such it is very important that we pay close attention to how we treat it when using it.
Below you will find the guidelines for treating the Charging Bison Institutional Logo.
APPROVED COLOR COMBINATIONS
The Charging Bison Institutional logo can be used in either of the approved primary colors, and white. All elements of the logo must remain a single color.
Take special note that maroon is not in the list of approved color combinations
CBI Logo on Grey
As “Warm Grey” is one of the SKC Official colors it is acceptable to put the CBI Logo on a Grey background. Provide for adequate contrast when doing so.
DOWNLOAD THE CHARGING BISON LOGO
Download a .PNG version of your desired logo below by clicking on it.
Download the Charging Bison Logo WITH the Tagline
M= Minimum Clearspace around Charging Bison logo with or without tagline.
Ensure that when using the Charging Bison Institutional logo in a layout that adequate clearspace is allowed on all sides of the logo. Clearspace refers to the distance between one design element and another, not including a background image.
SMALLEST ALLOWABLE REPRODUCTION SIZE
The Charging Bison Institutional logo is wide and short. So, we all must be wary of how small it is reproduced. The Charging Bison Institutional logo with no tagline can be printed at a smaller size than the tagline version. Take special caution when printing the logo reversed at small sizes at small type get filled in and become illegible.
2.5 (2 1/2) Inches
.75 (3/4) Inch
Take special caution when printing the logo reversed. At small sizes at small type can be filled in.
CHARGING BISON LOGO - SEEING RED
We cannot reproduce any version of the Charging Bison in or on the color red. If the design/layout of your material dictates the use of the color red please use the SKC seal instead of the Charging Bison.
By refraining from the use of red with the Charging Bison logo SKC remains in accordance with its trademark agreement.
It is acceptable to print in or on “SKC Maroon” please see the SKC colors page for an accurate description of the color.
CHARGING BISON LOGO ON PHOTOGRAPHIC BACKGROUNDS
When the Charging Bison Institutional logo is placed over a photo background, there must be enough contrast that the logo can be read with no difficulty.
It is acceptable to apply a filter beneath the logo to either darken or lighten the photo in order to provide the required contrast.
"TM" PROTECTING OUR INVESTMENT
The Charging Bison mark is SKC’s trademarked property. Whenever it is reproduced the “TM” must accompany it either on the upper or lower right of the mark. In most case, the TM has been pre-placed in the lower right of the mark. When shrinking the mark please ensure the TM remains legible.
CHARGING BISON INSTITUTIONAL LOGO "NO-NO's"
The consistent and professional reproduction of the Charging Bison logo is essential in providing a public image of a pre-eminent institute of higher education. As such please avoid doing ANY of the following to SKC’s Charging Bison Logo.
Do NOT squish or stretch
Do NOT use low resolution versions
Do NOT recolor the CBI LOGO
Do NOT add elements to the CBI Logo
Do NOT the CBI Logo to any angle other than 0º, 90º or -90º