SKC SEAL
Guidelines for the proper treatment and usage of the SKC Seal.
The official Salish Kootenai College seal shows that certain documents, publications, etc, are authentic. Seals are as official as it gets. The seal is a formal and offical mark of the college and carries a greater stature than the logo. The SKC seal is the symbol of the origin of the College, a visual interpretation of its starting point.
Unlike the charging bison logo and the charging bison mark, the College seal is not intended for everyday use..
It is not acceptable to alter the colors or shape of the SKC Seal.
To obtain a copy of the SKC Seal contact marketing@skc.edu.
APPROVED COLOR COMBINATIONS
Ideally the seal will be printed in full color, however, not all applications will allow for full color. Likewise, grayscale printing applications may have similar limitations, in which case the 2-color seal is preferred. If a 2-color seal is not possible the seal can be reproduced in 1-color .
FULL COLOR
GRAY SCALE
BLACK & WHITE
CLEARSPACE
Ensure that when using the SKC Seal in a layout that adequate clearspace is allowed on all sides of the Seal. Clearspace refers to the distance between one design element and another, not including a background image.
Clearspace may be ignored only when the SKC Seal is being used as a watermark behind text and other images. If another instance of the seal is used in the same layout, however, please provide for acceptable clearspace.
SMALLEST ALLOWABLE REPRODUCTION SIZE
Do not reproduce the SKC Seal in a size smaller than 1 inch on paper media, 2 inches on decorated apparel.
PRINTED MEDIA
DECORATED APPAREL
SMALL EMBROIDERED SKC SEAL
When the SKC Seal is embroidered at a size smaller than six inches please use the “Small Embroidered Version”. The SKC Seal “new” small embroidery file takes advantage of the 3d nature of embroidery and saves stitches providing a lower cost and more attractive version of the official college seal than seen in the past. This logo would be used as left or right chest location or on bags, backpacks, golf bags etc;.
When placing an embroidery order we suggest you see a “sew-out” of the design before committing to the order. In 40 years the seal has gone through a handful of alterations, it’s best to ensure everyone is on the same page. It’s pretty disappointing to receive an order with the wrong design on it.
It is only acceptable to embroider the SKC seal on Black, Vegas Gold, White, and Grey colored garments.
For approved garment colors see Apparel Guidelines page.
SKC SEAL "NO-NO's"
The consistent and professional reproduction of SKC’s seal and Charging Bison logo and the proper us of our selected fonts is essential in providing a public image of a pre-eminent institute of higher education. As such please avoid doing ANY of the following to SKC’s seal.
Do NOT squish or stretch
Do NOT rotate the Seal at all
Do NOT use low resolution versions
Do NOT recolor the Seal
Do NOT change the font
Do NOT add elements to the Seal
Do NOT rearrange elements of the Seal
THE COMMON JPEG PROBLEM
One of the most common file types used for images from the internet, and digital cameras to desktop publishing is a “jpeg” or .jpg. The small file size of .jpgs allow for easy transportation of image files.
A jpg however, has a few limitations, most notably, in this case, a lack of transparent background. When a .jpg is saved it will create a white rectangle around the artwork contained within it. This isn’t a problem when dealing with a photo that is rectangular. When you are introducing a non-rectangular logo into a layout it can cause a problem with any background images, or colors.
The solution to this is the .png. Pngs allow for a transparent background and are great for use with logos. As .png is a superior and more flexible file type for presenting a logo we will only be making the SKC Seal and Charging Bison logo available as .pngs.
If however, your printer or application require a larger image or higher resolution please contact the marketing committee at marketing@skc.edu.
JPEG
PNG