CHARGING BISON INSTITUTIONAL LOGO
Guidelines for the proper treatment and usage of the SKC Charging Bison Institutional (CBI) Logo
The Charging Bison Institutional logo was developed to exemplify the SKC tagline “Grounded in Tradition. Charging into the Future.” It can be used in all but the most official communication materials. The Charging Bison Logo can be used with or without the tagline.
The Charging Bison is our legally trademarked image and as such it is very important that we pay close attention to how we treat it when using it.
Below you will find the guidelines for treating the Charging Bison Institutional Logo.
VERSIONS OF THE CBI LOGO
The CBI logo has been produced in two arrangements. The original horizontal version and the more recent “stacked” version. The stacked version was developed to accommodate the narrow spaces available in some layouts. Use this version of the CBI when SKC’s name is too small to create greater visual impact in a layout.
Horizontal CBI Versions
Stacked CBI Versions
APPROVED COLOR COMBINATIONS
CBI Logo on Primary SKC Colors
The Charging Bison Institutional logo can be used in either of the approved primary colors, and white. All elements of the logo must remain a single color.
Vegas Gold on Black
Vegas Gold on Black
Vegas Gold on Black
Vegas Gold on Black
CBI Logo on Grey
As “Warm Grey” is one of the SKC Official colors it is acceptable to put the CBI Logo on a Grey background. Provide for adequate contrast when doing so.
Vegas Gold on Dark Grey
Black on Medium Grey
White on Medium Grey
Black on Light Grey
Take special note that maroon is not in the list of approved color combinations. Maroon is not a suitable background color for any SKC mark.
DOWNLOAD THE CHARGING BISON LOGO
Download a .PNG version of your desired logo below by clicking on it.
CBI Logo on in Gold
Horizontal CBI in Gold Large Size
Horizontal CBI in Gold with Tag Regular Size
Horizontal CBI in Gold with Tag Large Size
Stacked CBI in Gold Regular Size
Stacked CBI in Gold Large Size
Stacked CBI in Gold with Tag Regular Size
Stacked CBI in Gold with Tag Large Size
CBI Logo in Black
Horizontal CBI in Black Large Size
Horizontal CBI in Black with Tag Regular Size
Horizontal CBI in Black with Tag Large Size
Stacked CBI in Black Regular Size
Stacked CBI in Black Large Size
Stacked CBI in Black with Tag Regular Size
Stacked CBI in Black with Tag Large Size
CBI Logo in White
Horizontal CBI in White Large Size
Horizontal CBI in White with Tag Regular Size
Horizontal CBI in White with Tag Large Size
Stacked CBI in White Regular Size
Stacked CBI in White Large Size
Stacked CBI in White with Tag Regular Size
Stacked CBI in White with Tag Large Size
CLEARSPACE
M= Minimum Clearspace around Charging Bison logo with or without tagline.
Ensure that when using the Charging Bison Institutional logo in a layout that adequate clearspace is allowed on all sides of the logo. Clearspace refers to the distance between one design element and another, not including a background image.
SMALLEST ALLOWABLE REPRODUCTION SIZE
The Charging Bison Institutional logo is wide and short. So, we all must be wary of how small it is reproduced. The Charging Bison Institutional logo with no tagline can be printed at a smaller size than the tagline version. Take special caution when printing the logo reversed at small sizes at small type get filled in and become illegible.
2.5 (2 1/2) Inches
3 Inches
.75 (3/4) Inch
Take special caution when printing the logo reversed. At small sizes at small type can be filled in.
APPROVED CBI LOGO FOR SMALL EMBROIDERY
The horizontal nature of the Charging Bison Institutional logo the low resolution of embroidery makes embroidering the logo smaller than 4 inches very difficult and will likely produce poor readability and look unprofessional. Consequently, a version of the Charging Bison Institutional logo has been developed to accommodate the low resolution application of embroidery. Note that we only need to use this version for embroidery on garments when the institutional logo will be smaller than 4 inches wide.
For approved garment colors see Apparel Guidelines page.
CHARGING BISON LOGO - SEEING RED
We cannot reproduce any version of the Charging Bison in or on the color red. If the design/layout of your material dictates the use of the color red please use the SKC seal instead of the Charging Bison.
By refraining from the use of red with the Charging Bison logo SKC remains in accordance with its trademark agreement.
It is acceptable to print in or on “SKC Maroon” please see the SKC colors page for an accurate description of the color.
CHARGING BISON LOGO ON PHOTOGRAPHIC BACKGROUNDS
When the Charging Bison Institutional logo is placed over a photo background, there must be enough contrast that the logo can be read with no difficulty.
It is acceptable to apply a filter beneath the logo to either darken or lighten the photo in order to provide the required contrast.
ACCEPTABLE CONTRAST
UNACCEPTABLE CONTRAST
"TM" PROTECTING OUR INVESTMENT
The Charging Bison mark is SKC’s trademarked property. Whenever it is reproduced the “TM” must accompany it either on the upper or lower right of the mark. In most case, the TM has been pre-placed in the lower right of the mark. When shrinking the mark please ensure the TM remains legible.
CHARGING BISON INSTITUTIONAL LOGO "NO-NO's"
The consistent and professional reproduction of the Charging Bison logo is essential in providing a public image of a pre-eminent institute of higher education. As such please avoid doing ANY of the following to SKC’s Charging Bison Logo.
Do NOT squish or stretch
Do NOT use low resolution versions
Do NOT recolor the CBI LOGO
Do NOT change the font
Do NOT add elements to the CBI Logo
Do NOT rearrange elements of the CBI Logo
Do NOT the CBI Logo to any angle other than 0º, 90º or -90º
THE COMMON JPEG PROBLEM
One of the most common file types used for images from the internet, and digital cameras to desktop publishing is a “jpeg” or .jpg. The small file size of .jpgs allow for easy transportation of image files.
A jpg however, has a few limitations, most notably, in this case, a lack of transparent background. When a .jpg is saved it will create a white rectangle around the artwork contained within it. This isn’t a problem when dealing with a photo that is rectangular. When you are introducing a non-rectangular logo into a layout it can cause a problem with any background images, or colors.
The solution to this is the .png. Pngs allow for a transparent background and are great for use with logos. As .png is a superior and more flexible file type for presenting a logo we will only be making the SKC Seal and Charging Bison logo available as .pngs.
If however, your printer or application require a larger image or higher resolution we have provided a link to download vector and high-resolution versions of the Seal and Charging Bison logo. Please keep in mind that without proper software you may not be able to view many of these files.
JPEG
PNG